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About Book

• Title : The Thrills of a Start-up: Corporate Stories of Five Decades
• Language : english
• Genre : inspirational

Synopsis In "The Thrills of a Start-Up....", the author recounts five decades of rich and diverse experience in the corporate world, weaving together real-life incidents, personal anecdotes, and insightful reflections. Structured in five engaging chapters, the book traces an eventful journey from the corridors of a large corporation to the unpredictable terrain of entrepreneurship. The opening chapter, Good to Great, recounts the author’s formative years in a major corporation—an environment that sharpened his skills, shaped his mindset, and instilled the confidence needed for future ventures. Armed with the personal motto, “When was the last time you did something for the first time?”, he embarks on a thrilling journey into the start-up world. In the second chapter, A Trial by Fire, the narrative shifts dramatically. Leaving the comfort of corporate life, the author finds himself all alone in a modest, single-room office, tasked with launching operations for an American company in India. On day one, he’s told, “We don’t know what you have to do—you have to find that out yourself.” Thus begins a story of grit, improvisation, and entrepreneurial spirit. Having tested the trial by fire, author moves to charting a new path, an unknown, untrodden path, with surprises and adventure. The third chapter, The Thrills of a Start-Up, delves into the joys and struggles of building a company from the grassroots. Through compelling stories, the author offers valuable insights into marketing, management, and the subtle dynamics of human interaction. In the fourth chapter, Breaking the Barriers in Singapore, the stage expands to the international arena. The author shares the exhilarating tale of winning a prestigious contract in Vietnam, competing against global giants. This chapter highlights the nuances of cross-border business, cultural adaptability, and the thrill of outwitting established players in unfamiliar territory. Finally, in the final chapter, Freedom! Freedom, he explores the concept of work beyond retirement—not in the conventional sense, but in crafting a professional life on one’s own terms. It’s about staying engaged in what one loves, and walking away from what one doesn’t. The book concludes with his favorite quote: “Miles to go before I sleep.” The Thrills of a Start-Up is more than a memoir. It’s a guide, a roadmap for navigating the ever-changing corporate landscape—especially for those dreaming of starting something of their own. With warmth, humility, and humor, the author imparts the lessons of a lifetime without ever preaching—offering inspiration through experience.

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